This is The Urgent Optimists — your weekly hit of tools, tactics & inspiration from the businesses building a better future.
No bro-hustle. No corporate fluff. No greenwashed nonsense.
Just real stories, real strategy, and real humans trying to fix sh*t through business.
🧠 What You’ll Get Every Saturday
✅ Company Spotlights — brands worth watching, buying from, or stealing ideas from
✅ Tactical Tools — checklists, frameworks, and founder-tested systems
✅ Straight Talk — from the trenches of building, burning out, and getting back up
✅ The Good Stuff — links, resources, and experiments from the edge of impact
👊 Who This Is For
Founders who want to grow without selling out
Creators building community or product around a cause
Conscious consumers tired of performative brands
Rebels, thinkers, builders — people who give a damn
You don’t need to be a TED speaker, a VC-backed startup, or a certified anything.
You just need to believe the world needs better business — and be doing something about it.
⚡️ Where to Start
Here are a few 🔥 issues to jump into right now (or bookmark for later):
📦 5 Circular Startups You Should Know (and What They're Doing Right)
📣 How to Tell Your Brand Story Without the Cringe
🛠️ The Bottleneck Check: A 10-Min Tool to Unblock Your Growth
Note: Replace the URLs above with your actual Beehiiv post URLs once published.
💥 Want More?
✅ Join the 5-Day Free Email Course →
Build Without Selling Out: Brand & Messaging Bootcamp for Purpose-Driven Founders
✅ Take the Founder Pulse Check →
Tell us where it hurts — so we can build the content you actually need.
Thanks for being here.
You’re not alone. You’re part of the rebellion now.
Let’s build better.
— Matt
Founder & Editor, The Urgent Optimists